Back To Schedule
Thursday, October 9 • 2:00pm - 3:15pm
Beyond Metrics: How Do We Know If We’re Making a Difference?

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Is your communications effort designed to engage lots of different kinds of stakeholders, giving each an opportunity to participate? If so, it could be a Rake. Or are you steering your audience toward a particular policy outcome on a pressing issue? That’s a Trowel. Join a funder, an evaluation innovator, and a story strategist as they “dig” into AV Lab’s emerging framework that uses garden tools as metaphors for matching various narrative styles to desired outcomes. Using a lively, interactive approach and participants’ own projects, this session will also cover smart ways to assess or evaluate each tool.

avatar for Tanya Beer

Tanya Beer

Associate Director, Center for Evaluation Innovation
Tanya Beer is Associate Director of the Center for Evaluation Innovation, where she helps to lead the Center’s work, with a particular focus in the areas of systems change and advocacy evaluation. Tanya has a broad range of evaluation experience in the philanthropic, nonprofit... Read More →
avatar for Maurine D. Knighton

Maurine D. Knighton

Senior Vice President of Grantmaking, The Nathan Cummings Foundation
Maurine Knighton has worked in the non-profit sector as a senior administrator, fund-raiser and consultant since 1987. She is the current Senior Vice President of Grantmaking, at the Nathan Cummings Foundation. Immediately prior to joining the Foundation, she was the Senior Vice President... Read More →
avatar for Ellen Schneider

Ellen Schneider

Director, Active Voice Lab
As communications professionals, how do we really know if we're making a difference? My perspectives on "impact measurement" have been shaped by decades of experimentation in public broadcasting, independent media making and foundation consultations. How about you? As colleagues... Read More →

avatar for Active Voice Lab

Active Voice Lab

The Active Voice Lab for Story & Strategy builds tools that help people use stories, art, and culture to advance social change. We leverage two decades of hands-on experience to conduct research, test pilot projects, and consult with creative leaders.
avatar for The Nathan Cummings Foundation

The Nathan Cummings Foundation

The Nathan Cummings Foundation is rooted in the Jewish tradition and committed to democratic values and social justice, including fairness, diversity, and community. We seek to build a socially and economically just society that values nature and protects the ecological balance for... Read More →

Thursday October 9, 2014 2:00pm - 3:15pm EDT
Assembly C

Attendees (0)