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Wednesday, October 8
 

11:00am

Conference Registration Open
Wednesday October 8, 2014 11:00am - 5:00pm
Overture Foyer DoubleTree by Hilton Hotel Philadelphia Center City

1:00pm

Funny: Strategic Planning Using the Tools of Improv Comedy

No scripts, no queues, no director, no nothing to help the actors get from “Point A” to “Point B.” That’s improv comedy. But as the folks at Second City make it look like a no-rules free-for-all, improv comedy – like most things in life – actually works because there are a few key principles that everyone has to meticulously follow to make any given performance succeed. Stay within the guidelines, throw in a little chemistry, and anything can happen.  Abandon the rules and the whole thing rapidly descends from spontaneous fun into a chaotic train wreck. These same simple principles of improv can be used to improve anything that requires collaboration, give-and-take, creativity, dialogue and persuasion to yield a desired outcome. Sound familiar? It’s what we communications professionals call strategic planning.

Session Leader:
Scott Ward, founder of Fifth Estate and an adjunct professor at American University.

What’s in it for me?
This session will challenge you to step out of your normal routines and engage in a series of acting and improv “games” and exercises. We’ll start by agreeing on a communications challenge that we want to solve; ideally a real-life example that a participant brings to the workshop.

How the training will work:
Across the course of the session, we will build skills in such areas as “yes-and” scene-building, giving and taking focus, concentration, and maintaining creative energy.

Activities will include:

  • Two-headed answer person.
  • One-word story.
  • Psychiatrist’s office.
  • And, if all goes well, the Harold, where three teams keep three separate story lines straight and then find a way to tie them together.

Key Takeaways:

  • Effective brainstorming techniques.
  • Managing interpersonal dynamics.
  • Leveraging the unique skills of each team member.
  • Avoiding traditional meeting ruts and pitfalls.
  • Staying on task.

Speakers
avatar for Scott Ward

Scott Ward

Founder, Fifth Estate
Scott Ward has more than 20 years of professional experience in all aspects of communications, including advocacy communications; new media; social marketing; training; risk and crisis communications; national, regional and local media relations; event planning and marketing; message... Read More →



Wednesday October 8, 2014 1:00pm - 5:00pm
Concerto B DoubleTree by Hilton Hotel Philadelphia Center City

1:00pm

Jargon Kills! Using Science to Craft Messages With Maximum Motivating Power

 Communications professionals often work with experts who speak the specialized language of their field, and sometimes struggle to translate expert jargon into meaningful messages for non-experts. To communicate with maximum motivating power, we must win the battle over jargon: Psychological research shows that jargon disrupts language processing in the brain and makes people less likely to understand, remember or even believe the ideas we are trying to communicate. Jargon kills attention, comprehension, retention and motivation—and we’re going to help you fight back.

Session Leaders:
Doug Hattaway and Eric Zimmerman of Hattaway Communications

What’s in it for me?
Participants in this session will learn lessons from cognitive psychology and linguistics to help them win the battle over jargon.  Drawing on their work with experts and communications professionals in fields as varied as environmental science, public health, social justice and international security, Doug and Eric will discuss the science of effective message development. They’ll also share practical tips for replacing jargon with language that is memorable and motivating. Interactive exercises will offer participants the opportunity to test-drive jargon-busting tools on an issue of interest to them.

How the training will work:
The session will kick off with an introduction to the psychological and linguistic lessons that demonstrate how jargon harms effective communication. Subsequent exercises will help participants apply these lessons to their own work, and develop messages with maximum motivating power.

Activities will include:

  • Winning Words: Participants will learn criteria for choosing words that are memorable and motivating.
  • Aspirational Communications:We’ll discuss the importance of appealing to your audience’s aspirations, and how jargon interferes with that objective.
  • Narrative Structure: Participants will learn how to apply jargon-busting lessons to a narrative about their own work.

Key Takeaways:
Each participant will leave with new tools to systematically scrub jargon from communications intended for non-experts, and instead develop messages that are easy to understand, likely to be retained, and motivating to their audiences.


Speakers
avatar for Doug Hattaway

Doug Hattaway

President, Hattaway Communications
Cited as an “important figure in politics” by the Washington Post’s WhoRunsGov.com, Doug has 25 years of experience serving as a spokesperson and consultant to high-profile leaders in politics, government, business, advocacy and philanthropy. He has worked closely with leaders... Read More →
avatar for Eric Zimmermann

Eric Zimmermann

Research Associate, Hattaway Communications
Eric Zimmermann brings an extensive knowledge of strategic research and communications to Hattaway. Most recently, he worked as an Analyst at Benenson Strategy Group, where he performed quantitative and qualitative research and crafted message strategies for major issue-advocacy groups... Read More →



Wednesday October 8, 2014 1:00pm - 5:00pm
Rhapsody DoubleTree by Hilton Hotel Philadelphia Center City

1:00pm

Less Tunnel, More Light: Sparking Action By Sharing Solutions

The social sector has always been good at spotlighting big problems. But research indicates that people are more likely to avoid, deny or minimize problems when they don’t believe there’s something that can be done about them. When people have a sense of potential solutions — even modest but credible efforts — they’re more likely to pay attention, engage with issues and share their knowledge. Shifting the balance of communications to focus more on solutions is one key to making change faster.

Session Leaders:
Eric Antebi, Acting Senior Communications Officer at The Robert Wood Johnson Foundation and David Bornstein of The New York Times.

What’s in it for me?
You will learn how to reframe your organization’s key messages and research through a “solutions lens” and have the opportunity to “pitch” a New York Times columnist on your organization’s work and get instant feedback.

You’ll also learn about the findings from a study done by the Engaging News Project and the Solutions Journalism Network that reveals how audiences respond to stories about potential solutions.

How the training will work:
The session will kick off with an overview of a study that illuminates why solution-based communications is vital to attitude and behavior change.

Activities will include:

  • Tips from New York Times columnist David Bornstein on what it takes to tell serious stories that engage readers deeply
    Guidance for reshaping your social change stories to harness the audience engagement opportunities of solutions journalism
  • A practice “pitch a solution” session with David Bornstein of The New York Times and reporters from the Solutions Journalism Network

Key Takeaways:

  • Insights into how reframing for solutions can capture attention and drive change
  • Relationships with leaders in the field of solutions journalism
  • Draft pitch for at least one of your organization’s key stories

Speakers
avatar for Eric Antebi

Eric Antebi

Senior Vice President, Fenton
Eric is one-third strategy, one-third creativity, and two-thirds grit. He spends his days (and sometimes nights) helping clients like the Robert Wood Johnson Foundation solve big social problems with unconventional solutions. He lives on an island, is passionate about Tee Ball and... Read More →
avatar for David Bornstein

David Bornstein

The New York Times
David Bornstein is a journalist and author who specializes in writing about social innovation. He co-writes the New York Times Fixes column and is a co-founder of the Solutions Journalism Network.



Wednesday October 8, 2014 1:00pm - 5:00pm
Aria A DoubleTree by Hilton Hotel Philadelphia Center City

1:00pm

Screaming Monkeys, Roaring Lions: Making Noise versus Making a Difference on Capitol Hill

Little research actually exists on Capitol Hill’s perspective on what is effective, and what is counterproductive, in interactions with Congress. Add to the mix the rise of social media, and champions of social change face a myriad of choices and challenges. Is your group seen on Capitol Hill like ROARING LION, prompting legislators to build relationships and move in a desired direction? Or, are you a SCREAMING MONKEY, just annoying lawmakers (and leaving a mess behind)?

Session Leader:
Bradford Fitch, CEO of The Congressional Management Foundation and author of “The Citizens Handbook to Influencing Elected Officials.”

What’s in it for me?
You will learn what strategies and tactics move Members of Congress and their staff to act based on The Congressional Management Foundation’s unique quantitative and qualitative research drawn directly from national lawmakers and senior Capitol Hill staff.

How the training will work:
The session will focus on interactive exercises to guide participants through the creation of their own stories that explain to policymakers the impact their organizations have on the populations and communities they serve and why it matters.

Key Takeaways:

  • What congressional staff believe are the most effective communications tactics for influencing undecided Members of Congress.
  • Whether (and how) the Internet has made legislators more responsive and accountable to constituents.
  • What are effective methods for citizens using social media to connect to their legislators.
  • The differences in impact between different forms of communications (e-mail, postal mail, in-person visits, and social media). 

Speakers
avatar for Brad Fitch

Brad Fitch

President & CEO, Congressional Management Foundation
Bradford Fitch has spent 25 years in Washington as a journalist, congressional aide, consultant, college instructor, Internet entrepreneur, and writer/researcher.Fitch began his career as a radio and television reporter in the 1980s. He began working on Capitol Hill in 1988 where... Read More →



Wednesday October 8, 2014 1:00pm - 5:00pm
Concerto A DoubleTree by Hilton Hotel Philadelphia Center City

1:00pm

SmartScan: Do You Have What it Takes to Communicate?

How do funders know if their grantees are positioned to use communication resources as effectively as possible? How can they be sure a prospective grantee has the skills and capacity needed to create an impact? SmartScan is a free, online tool that assesses whether a nonprofit has the right systems in place to conduct high-impact communications. During this session, foundation program and communication officers will learn how to use the tool to assess whether a grantee will be able to deliver on its investment – and determine where capacity building is needed.

What’s in it for me?
Before investing in a project, funders need to know whether their grantees have the skills and capacity needed to create the desired impact. This new tool allows foundations to test a grantee’s aptitude to conduct high-impact communications before funding a project. Funders who attend this session can demo the tool and learn how to use this resource to assess the communication capacity of their grantees and ultimately gain a higher return on their grant investments. For example, by requiring groups to complete the assessment as part of their funding request, foundations will learn where groups are able to deliver on elements of the proposed program and where they may need to build skills or capacity first.

Session leaders: 
Beth Kanter and Dennis Poplin of Spitfire Strategies.

How the training will work:
The session will kick off with a brief overview of what a nonprofit needs to have in place to be a communicating organization.

Activities will include:

  • An overview of the SmartScan’s four modules;
  • Results of the beta testing period. This will include a look at actual assessments completed by nonprofits, a discussion about what the different assessments mean and how added communication capacity could strengthen each organization’s performance;
  • Once the participants understand how to use the tool to inform their grantmaking strategies, they will have an opportunity to assess their own organization’s communication capacity. Coaches will help participants complete a module of the tool on their own – noting where they’ll need to gather additional information and come back to sections later; and
  • Participants will share their printed assessments with each other and work in small groups to consider how to use the information provided to make internal changes or recommend capacity building efforts to address gaps.

Key Takeaways:

  • A solid understanding of how to use the SmartScan to assess the communication capacity of current and prospective grantees;
  • Insights for how to use this resource to inform funding strategies and strengthen grantee outcomes by building organizations’ communication capacity;
  • Lessons learned from other foundations in the field already using this approach; and
  • An initial assessment of their own organizations’ communication capacity and marching orders for completing these assessments with their colleagues when they return to their home offices.

Note: This session is only open to foundation staff.



Speakers
avatar for Beth Kanter

Beth Kanter

Senior Vice President, Spitfire
Never at a loss for words, Beth helps her clients pick the right ones so they can bring their big ideas to life. Beth is a mile wide and much more than an inch deep on issues ranging from health care and reproductive rights to education reform and economic inequality, immigration... Read More →
avatar for Dennis Poplin

Dennis Poplin

Senior Vice President, Spitfire Strategies
Dennis brings to Spitfire more than two decades of experience as an organizer, educator and a communicator. As the director of Spitfire’s training and capacity-building programs, Dennis plans and leads capacity-building trainings for scores of foundations and nonprofits – local... Read More →



Wednesday October 8, 2014 1:00pm - 5:00pm
Aria B DoubleTree by Hilton Hotel Philadelphia Center City

6:00pm

Welcome Reception at The Barnes Foundation

Welcome Remarks by Robert Wood Johnson Foundation President & CEO Dr. Risa Lavizzo-Mourey & Philadelphia Deputy Mayor Richard Negrin

Shuttle Buses Depart Doubletree Hotel at 5:30 pm and run continuously until 9:00 pm


Speakers
avatar for Risa Lavizzo-Mourey

Risa Lavizzo-Mourey

President and CEO, Robert Wood Johnson Foundation
Risa Lavizzo-Mourey, MD, MBA, is president and CEO of the Robert Wood Johnson Foundation, a position she has held since 2003. With more than 30 years of personal experience as a medical practitioner, policy-maker, professor, and nonprofit executive, Lavizzo-Mourey combines the scientific... Read More →
avatar for Richard Negrin

Richard Negrin

Deputy Mayor of Administration and Coordination and Managing Director, City of Philadelphia
In July 2010, Richard Negrin was sworn in as Deputy Mayor of Administration and Coordination and Managing Director of the City of Philadelphia. As Managing Director, Negrin oversees several high-profile, cross-departmental initiatives. PhillyRising, which targets neighborhoods plagued... Read More →



Wednesday October 8, 2014 6:00pm - 8:45pm
The Barnes Foundation 2025 Benjamin Franklin Parkway Philadelphia, PA 19130
 
Thursday, October 9
 

7:00am

Registration/Help Desk
Volunteers
TM

Tracy Mitchell

Williams Management Resources
TM

Tristan Mohabir

Editorial and Operations Officer, The Communications Network
New addition to The Communications Network - I'd love to meet you! Me in a haiku: Love trekking the globe Big-time tennis nut (VAMOS!) Man, reading is fun
CT

Chris Teed

Williams Management Resources

Thursday October 9, 2014 7:00am - 5:00pm
Overture Foyer DoubleTree by Hilton Hotel Philadelphia Center City

7:30am

Breakfast
Thursday October 9, 2014 7:30am - 8:45am
Overture DoubleTree by Hilton Hotel Philadelphia Center City

7:30am

Morning MeetUps
About Morning MeetUps: Informal, self-organized gatherings or small meetings hosted during the conference – click on the link to set one up and put out the word if you’d like to “learn something, do something, share something…”

Thursday October 9, 2014 7:30am - 8:45am
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

8:45am

Opening Remarks
Speakers
avatar for Sean Gibbons

Sean Gibbons

Executive Director, The Communications Network
I'm the new Executive Director of The Communications Network. I'm your host and I'm a communications geek. If I haven't met you yet, I'd like to, please say hello!
avatar for Minna Jung

Minna Jung

California Communications Director, Environmental Defense Fund
The Network, communications, politics, food, pop culture, favorite words, favorite books, celebrity gossip


Thursday October 9, 2014 8:45am - 9:00am
Symphony Ballroom DoubleTree by Hilton Hotel Philadelphia Center City

9:00am

Keynote
Ezra Klein, Founder and Editor-In-Chief of Vox.com, Columnist for Bloomberg News, and Policy Analyst for MSNBC

Speakers
avatar for Ezra Klein

Ezra Klein

Editor in Chief, Vox.com
Editor-in-chief, Vox.com . Policy analyst at MSNBC. Eater of food. Hater of filibuster. Lover of charts.


Thursday October 9, 2014 9:00am - 10:15am
Symphony Ballroom DoubleTree by Hilton Hotel Philadelphia Center City

10:00am

Break
Thursday October 9, 2014 10:00am - 10:15am
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

10:15am

Because the Boss Said So: How To Give a Presentation You’d Want to Sit Through

If you’re looking to communicate your organization’s message effectively, you’ll need to prepare – and deliver – tight, effective, and entertaining speeches, talking points, and presentations. This session will teach you how.  Whether you’re preparing for an interview, writing a speech for your boss, or producing talking points for stakeholders and partners, the strategies you learn in this session will make you a better communicator, writer, and executive or staffer.


Speakers
avatar for Shaun Adamec

Shaun Adamec

Director of Strategic Communications, The Nellie Mae Education Foundation
Shaun Adamec brings years of experience in strategic communications and advocacy at the local, state and national levels. Shaun oversees the Nellie Mae Education Foundation’s Public Understanding and Demand Strategy, and is also the Founder and President of Adamec Communications... Read More →
avatar for Steve Rabin

Steve Rabin

Director of Speechwriting, U.S. Department of Health and Human Services
Rabin serves as Director of Speechwriting at the U.S. Department of Human Services, a trillion-dollar agenda with upwards of 77,000 employees, where he leads a team of writers and researchers and serves as chief speechwriter for the Secretary. He received an MPP from Harvard University’s... Read More →

Sponsors
avatar for Nellie Mae Education Foundation

Nellie Mae Education Foundation

We’re working to reshape public education across New England to be more equitable and more effective—so every student graduates from high school ready to succeed in college or the workplace—and contribute to their communities as informed citizens.


Thursday October 9, 2014 10:15am - 11:30am
Assembly C

10:15am

Change Journalism: Philanthropy/Media Partnerships

Foundations are in the change business, and change requires exposure to ideas and information that prompts interventions and actions. Newsrooms are in the ideas and information business – a business undergoing rapid change, but with the mandate to produce information that serves the public interest. Can we work together? Really? Hear from funders and reporters about the rules, risks, and potential rewards of philanthropy/media partnerships.


Speakers
avatar for Kyle Hopkins

Kyle Hopkins

Reporter, Anchorage Daily News
avatar for Joe Pyle

Joe Pyle

President and Trustee, Thomas Scattergood Behavioral Health Foundation
Joseph Pyle, MA, has more than 25 years experience in behavioral health, serving ten years as a CEO at various institutions including MeadowWood Behavioral Health System, Northwestern Institute of Psychiatry, Malvern Institute, Friends Hospital, and presently serving as President... Read More →
avatar for Maiken Scott

Maiken Scott

Behavioral Health Reporter, WHYY News and Information
Maiken Scott is WHYY’s Behavioral Health Reporter and covers a wide variety of topics, ranging from new treatments for depression, to the impact of stress on overall health, to suicide prevention.  Maiken also hosts the station’s new, weekly health and science radio show “The... Read More →
avatar for Andrew Sherry

Andrew Sherry

Vice President / Communications, Knight Foundation
Andrew Sherry, who joined Knight Foundation in Jan. 2012, is both a former foreign correspondent and online publisher with extensive start-up experience. He is responsible for the foundation's strategic communications and marketing functions, including online strategy, press outreach... Read More →
avatar for Cassandra Stalzer

Cassandra Stalzer

Communications Director, Rasmuson Foundation
For nearly 20 years, Cassandra Stalzer has worked at the nexus of strategic communications, community building and progressive change. She has taken on positions to help advance public policy debates in the South, increase minority voices in national media, document and share two... Read More →

Sponsors
avatar for Rasmuson Foundation

Rasmuson Foundation

The Rasmuson Foundation invests both in individuals and well-managed 501(c)(3) organizations dedicated to improving the quality of life for Alaskans. The Foundation seeks to support not-for-profit organizations that are focused and effective in the pursuit of their goals, with special... Read More →
avatar for Scattergood Foundation

Scattergood Foundation

The Scattergood Foundation’s vision is to “be Thomas Scattergood” for the twenty-first century, seeking opportunities for productive dialogue and learning within the behavioral health field; and activating leadership and collaborative endeavors by awarding targeted grants to... Read More →
avatar for The John S.  & James L. Knight Foundation

The John S. & James L. Knight Foundation

Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged... Read More →
avatar for WHYY

WHYY

Greater Philadelphia's leading public media provider, serving southeastern Pennsylvania, southern New Jersey and all of Delaware for more than 50 years. We take pride in bringing our audience news when it needs it, entertainment when it wants it and education when it counts — on... Read More →


Thursday October 9, 2014 10:15am - 11:30am
Aria AB DoubleTree by Hilton Hotel Philadelphia Center City

10:15am

Communications Idol: Impact Edition

The search for a superstar begins this season on Communications Idol: The Impact Edition. Three contestants compete before a panel of foundation CEO judges to see whose communications work has actually made a difference. Contestants will detail a project goal, related communications activity, and the resulting impact. Our celebrity judges provide commentary, but your vote determines the next Communications Idol.

 


Speakers
avatar for James E. Canales

James E. Canales

President and Trustee, Barr Foundation
Jim Canales was appointed President and Trustee of the Barr Foundation in May 2014. Prior to joining Barr, Jim spent two decades in a variety of roles at The James Irvine Foundation in California, including eleven years as President and Chief Executive Officer. Before embarking on... Read More →
avatar for Alfred Ironside

Alfred Ironside

Director of Communications, The Ford Foundation
Alfred Ironside has been Director of Communications at the Ford Foundation since January 2006, where he guides a sophisticated strategic communications unit that supports the foundation’s diverse programs in the U.S. and in ten regions around the world. He joined the... Read More →
avatar for Grant Oliphant

Grant Oliphant

President, The Heinz Endowments
Oliphant currently manages the Endowments’ $60 million annual grantmaking portfolio, and undertakes a leadership role in guiding special task forces promoting civic design, school reform and stronger links between environmental stewardship and economic development. He is also responsible... Read More →
avatar for Laura Sparks

Laura Sparks

Executive Director, William Penn Foundation
Laura Sparks is the Executive Director at the William Penn Foundation. She oversees strategy development, implementation, and operations for the Foundation’s $90 million annual grant budget. Under her guidance, the Foundation launched and refined its new strategic plan, focusing... Read More →

Sponsors
avatar for The James Irvine Foundation

The James Irvine Foundation

Our mission is to expand opportunity for the people of California to participate in a vibrant, successful and inclusive society.


Thursday October 9, 2014 10:15am - 11:30am
Assembly E

10:15am

Digital Storytelling for Social Impact:
 Harnessing the Power of Narrative and Networks to Create Change

Storytelling. We all want our organizations to be better at it. Few have figured out how to really connect it to social impact. This session will focus on lessons learned from Rockefeller Foundation’s recent landscape study on what it takes to create a storytelling organization, including Strategy, Capacity, Content, Platforms, and Evaluation. An interactive session, participant input will be used to strengthen this effort moving forward.


Speakers
avatar for RJ Bee

RJ Bee

Vice President, Hattaway Communications
RJ brings a wide range of experience in politics, strategic communications, policy research and media relations to his work with our clients. He has led message and strategy development projects for a wide range of U.S. and international organizations, including the U.S. Agency for... Read More →
avatar for Jay Geneske

Jay Geneske

Director of Digital, Rockefeller Foundation
Jay directs Rockefeller’s digital strategy to engage internal and external audiences, champion organization-wide collaboration and knowledge sharing, deliver data that informs organization decisions, and pioneer new ways to hear and share innovative ideas and perspectives on serving... Read More →
avatar for Michael Slaby

Michael Slaby

Managing Partner, Head of Mission, Timshel
Working on technology, politics, and saving the world in various combinations.Building things: products, companies, teams, programs, anything to help solve humanitarian, civic, and social challenges.

Sponsors
avatar for The Rockefeller Foundation

The Rockefeller Foundation

For more than 100 years, The Rockefeller Foundation’s mission has been to promote the well-being of humanity throughout the world. Today, we pursue this mission through dual goals: advancing inclusive economies that expand opportunities for more broadly shared prosperity, and b... Read More →


Thursday October 9, 2014 10:15am - 11:30am
Concerto AB DoubleTree by Hilton Hotel Philadelphia Center City

10:15am

Making the Impossible Possible: The Art of Activism

Creativity is essential if we want to bring about social change. We know that rational, fact-based messaging is not enough, and well-worn tactics such as petitions and marches no longer work the way they used to. In this session on Creative Activism participants will be introduced to ideas and exercises that enable advocates to unlock their imaginations from the prison-house of the possible – and then to figure out how to make the impossible possible, through new tactics and strategies.


Speakers
avatar for Brett Davidson

Brett Davidson

Director Media and Narratives, Open Society Public Health Program
I head the Health Media Initiative within the OSF Public Health Program. I am interested in ways to use grantmaking, convening and technical assistance to help grantees communicate more effectively, and undertake campaigning and advocacy. I'm also interested in approaches to transform... Read More →
avatar for Stephen Duncombe

Stephen Duncombe

Associate Professor, NYU Gallatin School of Individualized Study, NYU Steinhardt Department of Media, Culture, and Communication
Stephen Duncombe is an Associate Professor at the Gallatin School and the Department of Media, Culture and Communications of New York University where he teaches the history and politics of media. He is the author of Dream: Re-Imagining Progressive Politics in an Age of Fantasy and Notes... Read More →
avatar for Steve Lambert

Steve Lambert

Conceptual Artist
“Steve Lambert, a conceptual artist […], is, depending on your perspective, a wry cultural critic or a loose cannon who must be stopped.” – Adweek Magazine “Many artists aspire to be revolutionary, but Steve Lambert is truly original and radical.“ – Sarah Kirk Hanley... Read More →

Sponsors
avatar for Center for Artistic Activism

Center for Artistic Activism

The Center for Artistic Activism is a place to explore, analyze, and strengthen connections between social activism and artistic practice. Creative activism is more than just an innovative tactic, it is an entire approach: a perspective, a practice, a philosophy. Our goal is to make... Read More →
avatar for New York University

New York University

At NYU Steinhardt we believe that the successful professional is one who sees connections between communities and cultures. Education is an instrument for change and the means for a better quality of life for people throughout the world.
avatar for Open Society Foundations

Open Society Foundations

The Open Society Foundations work to build vibrant and tolerant democracies whose governments are accountable to their citizens.


Thursday October 9, 2014 10:15am - 11:30am
Maestro AB DoubleTree by Hilton Hotel Philadelphia Center City

11:45am

Keynote
Judy Smith, Executive Producer of ABC’s Scandal, in Conversation with Barr Foundation President Jim Canales.

Speakers
avatar for James E. Canales

James E. Canales

President and Trustee, Barr Foundation
Jim Canales was appointed President and Trustee of the Barr Foundation in May 2014. Prior to joining Barr, Jim spent two decades in a variety of roles at The James Irvine Foundation in California, including eleven years as President and Chief Executive Officer. Before embarking on... Read More →
avatar for Judy Smith

Judy Smith

President, Smith & Co
Judy A. Smith is the founder and President of Smith & Co, a leading strategic and crisis communications firm with offices in Washington D.C. and Los Angeles. Over the last 25 years, Ms. Smith has brought her unique combination of communication skills, media savvy, legal and political... Read More →


Thursday October 9, 2014 11:45am - 12:45pm
Symphony Ballroom DoubleTree by Hilton Hotel Philadelphia Center City

12:30pm

Lunch
Thursday October 9, 2014 12:30pm - 2:00pm
Ormandy Ballroom

2:00pm

Beyond Metrics: How Do We Know If We’re Making a Difference?

Is your communications effort designed to engage lots of different kinds of stakeholders, giving each an opportunity to participate? If so, it could be a Rake. Or are you steering your audience toward a particular policy outcome on a pressing issue? That’s a Trowel. Join a funder, an evaluation innovator, and a story strategist as they “dig” into AV Lab’s emerging framework that uses garden tools as metaphors for matching various narrative styles to desired outcomes. Using a lively, interactive approach and participants’ own projects, this session will also cover smart ways to assess or evaluate each tool.


Speakers
avatar for Tanya Beer

Tanya Beer

Associate Director, Center for Evaluation Innovation
Tanya Beer is Associate Director of the Center for Evaluation Innovation, where she helps to lead the Center’s work, with a particular focus in the areas of systems change and advocacy evaluation. Tanya has a broad range of evaluation experience in the philanthropic, nonprofit... Read More →
avatar for Maurine D. Knighton

Maurine D. Knighton

Senior Vice President of Grantmaking, The Nathan Cummings Foundation
Maurine Knighton has worked in the non-profit sector as a senior administrator, fund-raiser and consultant since 1987. She is the current Senior Vice President of Grantmaking, at the Nathan Cummings Foundation. Immediately prior to joining the Foundation, she was the Senior Vice President... Read More →
avatar for Ellen Schneider

Ellen Schneider

Director, Active Voice Lab
As communications professionals, how do we really know if we're making a difference? My perspectives on "impact measurement" have been shaped by decades of experimentation in public broadcasting, independent media making and foundation consultations. How about you? As colleagues... Read More →

Sponsors
avatar for Active Voice Lab

Active Voice Lab

The Active Voice Lab for Story & Strategy builds tools that help people use stories, art, and culture to advance social change. We leverage two decades of hands-on experience to conduct research, test pilot projects, and consult with creative leaders.
avatar for The Nathan Cummings Foundation

The Nathan Cummings Foundation

The Nathan Cummings Foundation is rooted in the Jewish tradition and committed to democratic values and social justice, including fairness, diversity, and community. We seek to build a socially and economically just society that values nature and protects the ecological balance for... Read More →


Thursday October 9, 2014 2:00pm - 3:15pm
Assembly C

2:00pm

Hey! Your Users Matter Most. How to Build a Website That Meets Everyone’s Needs

With no widgets to sell or services to provide, no campaigns to run or donors to inspire, what’s a foundation website for? That’s the question the Hewlett Foundation recently asked. With the help of UX (user experience) design firm Quor, the foundation has been examining how to use its website to better provide useful information to relevant audiences. During this session, Quor will share the results of their research, which included interviews with leaders in foundation communications, a comparative analysis of exemplary nonprofit, philanthropic, and commercial websites, and data from hewlett.org’s analytics. The session will facilitate a discussion among participants about how they are using their own websites in support of their communications goals.


Speakers
avatar for Eric Brown

Eric Brown

Principal, Brownbridge Strategies
What’s Brownbridge Strategies? Well, it’s just me, my sparkling personality, my little brain, and my tippy tap typing fingers. (I toyed with the idea of calling it Eric Brown and No Associates, but it sounded lonely.) I will take what I’ve learned over the years to try to... Read More →
avatar for Michael Gharabiklou

Michael Gharabiklou

Principal, Experience Design Director, Quor
Michael Gharabiklou is the founder of Quor, an experience design and development studio based in San Francisco. Quor works with values-based organizations to ensure the needs of their users are met in the most beautiful way possible. They also prioritize their clients goals by creating... Read More →
avatar for Heath Wickline

Heath Wickline

Communications Officer, The William and Flora Hewlett Foundation
Heath Wickline is a Communications Officer at the William and Flora Hewlett Foundation, where he supports program staff and grantees in developing communications strategies, manages social media, and helps tell stories about the Foundation’s work.Prior to joining the Foundation... Read More →

Sponsors
avatar for The William and Flora Hewlett Foundation

The William and Flora Hewlett Foundation

"Never stifle a generous impulse," was a favorite saying of entrepreneur William R. Hewlett, who established the Hewlett Foundation with his wife, Flora Lamson Hewlett, and their eldest son, Walter B. Hewlett. Indeed, it was the personal generosity of Mr. Hewlett, who passed away... Read More →


Thursday October 9, 2014 2:00pm - 3:15pm
Aria AB DoubleTree by Hilton Hotel Philadelphia Center City

2:00pm

Know Your Audience: How Polling Can Inform Social Change

The United States is the world’s most populist nation. That means that polls matter. A lot. When most Americans care deeply about an issue, you can be sure, change will come. Bill Schneider, an Emmy and Peabody award-winning journalist, writer, and teacher, for whom the title “political analyst” was coined during his three decade career at CNN, previously taught politics and public policy at Harvard and Stanford. The Boston Globe named him “the Aristotle of American politics.” This session will focus on how social change most often occurs in America with an interactive look at the tools and insights that can be gleaned by understanding public polls like those from Gallup, Pew, and The New York Times, including how to read them, understand them, and put them to work in your work.


Speakers
avatar for Bill Schneider

Bill Schneider

Journalist
William (Bill) Schneider is an American journalist. From 1990 to 2009 he served as CNN's senior political analyst. He is a Distinguished Senior Fellow & Resident Scholar at Third Way, a Washington think tank. Schneider is also serving as the Omer L. and Nancy Hirst Professor... Read More →

Sponsors
avatar for The Communications Network

The Communications Network

The Communications Network supports foundations and nonprofits to improve lives through the power of smart communications.


Thursday October 9, 2014 2:00pm - 3:15pm
Assembly E

2:00pm

Let Your Mission Ring: Why Brand Matters
Is your foundation's brand helping achieve the mission?  Philanthropy Network Greater Philadelphia will tell the story of why and how the organization embraced a new identity after 25 years, achieving buy-in and sparking renewed dialogue around its brand promise: Smarter giving. Greater good. Author Julia Stenzel will describe the Brand IDEA framework for aligning brand with mission and values, and how you can leverage your brand to engage stakeholders and support collaboration.

Speakers
avatar for Meredith A. Huffman

Meredith A. Huffman

Executive Director, Genuardi Family Foundation
Meredith is the Executive Director of the Genuardi Family Foundation, located in Blue Bell, PA, a private philanthropy that grants more than $1 million annually to regional non-profit organizations whose work supports the Foundation’s core values of family, community and hard work... Read More →
avatar for Debra A. Kahn

Debra A. Kahn

Executive Director, Philanthropy Network Greater Philadelphia
Debra has led Philanthropy Network Greater Philadelphia (formerly Delaware Valley Grantmakers) since November 2008. Debra's professional background in philanthropy and community affairs includes having served as Philadelphia Secretary of Education; Executive Director of Philadelphia... Read More →
avatar for Chris Murray

Chris Murray

Vice President, Communications and External Affairs, United Way of Greater Philadelphia and Southern New Jersey
With a goal to strengthen United Way’s brand and effectively support relationships with donors and partners across the community and region, Chris spearheads United Way of Greater Philadelphia and Southern New Jersey’s communications strategy, with a focus on market research... Read More →
avatar for Denise Portner

Denise Portner

Senior Vice President, SteegeThomson Communications
With perspective drawn from working in newsroom, university, foundation, corporate, and agency settings, Denise is an award-winning strategist who integrates the art and science of public relations to create unique and effective programs that raise a client’s profile. Since 2012... Read More →
avatar for Susan A. Segal

Susan A. Segal

Program Officer, Lincoln Financial Foundation, Board President, Philanthropy Network Greater Philadelphia
Susan is the board president of Philanthropy Network Greater Philadelphia, bringing more than a decade of experience working in the non-profit and government sectors.  Susan ran the nonprofit organization responsible for Philadelphia's annual summer Independence festival from1996-2000... Read More →
avatar for Julia Stenzel

Julia Stenzel

Co-author, The Brand IDEA
Julia is a consultant to nonprofits and a writer. She is the co-author of "The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity" (Jossey-Bass, 2014).  Her work as a consultant and nonprofit board member centers on strategy and management systems. She... Read More →

Sponsors
avatar for Philanthropy Network Greater Philadelphia

Philanthropy Network Greater Philadelphia

Philanthropy Network Greater Philadelphia is the region’s membership association for organizations and individuals active in philanthropy. Our 150+ members represent a broad spectrum of funder types, interests and approaches that reflect the increasing diversity of philanthropy... Read More →


Thursday October 9, 2014 2:00pm - 3:15pm
Concerto AB DoubleTree by Hilton Hotel Philadelphia Center City

2:00pm

Talking Poverty in the Age of Piketty

Communicating about poverty is complicated. Is poor better than low-income? Will one person’s success story reinforce the bootstrap narrative? Are messages about obstacles more effective than solutions? Can a scientific approach help? The Annie E. Casey Foundation and partners took to the public to find answers. Take part in this interactive case study to discover the sweet spot for talking fixes in today’s conversations on poverty and inequality. 


Speakers
avatar for Arin Gencer

Arin Gencer

Senior Communications Associate, The Annie E. Casey Foundation
Arin Gencer leads communications and messaging efforts for the Foundation's economic opportunity and community change work, which seeks to foster financial stability and opportunity for families and transform struggling neighborhoods into places where children and families have access to the resources necessary to thrive. In her role, she brings together research, data and stakeholders to craft clear messages that capture the Foundation’s work... Read More →
avatar for Jennifer Hahn

Jennifer Hahn

Senior Vice President, Fenton
Message and mission have driven Jennifer Hahn’s 20-year career in public interest communications. Using her superpowers for good, she loves crafting strategies and telling compelling stories. She brings a caffeine- and passion-fueled energy to clients who fight the good fight.
avatar for Julie Hootkin

Julie Hootkin

Senior Vice President, Research, Global Strategy Group
Julie Hootkin has provided research and strategic advice to political campaigns, issue and advocacy organizations and corporations for more than a decade, earning her heavy-weight status as a member of GSG’s highly sought-after team of pollsters. In recognition of her work, Julie... Read More →
avatar for Kaitlin Swarts

Kaitlin Swarts

Account Executive, Fenton
Kaitlin credits a trip to Haiti at the age of 14 with impressing her commitment to help movers and shakers around the world craft compelling communications strategies that effect change. At Fenton, Kaitlin informs her clients' messaging, digital and media relations strategy through... Read More →

Sponsors
avatar for The Annie E. Casey Foundation

The Annie E. Casey Foundation

The Annie E. Casey Foundation is a private philanthropy that creates a brighter future for the nation’s children by developing solutions to strengthen families, build paths to economic opportunity and transform struggling communities into safer and healthier places to live, work... Read More →


Thursday October 9, 2014 2:00pm - 3:15pm
Maestro AB DoubleTree by Hilton Hotel Philadelphia Center City

3:15pm

Break
Thursday October 9, 2014 3:15pm - 3:30pm
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

3:30pm

Keynote

Terry Gross, Host of NPR’s Fresh Air in conversation with Anusha Alikhan of The John S. and James L. Knight Foundation. Introduction by Jesse Salazar, Vice President of Communications, Council on Foundations.


Speakers
avatar for Anusha Alikhan

Anusha Alikhan

Media/Communications Director, Knight Foundation
I'm the Communications Director at Knight Foundation. I work with a great team of professionals, who make it their missing to build more informed and engaged communities. It's a broad mission that involves communicating about a variety of topics from open government and strengthening... Read More →
avatar for Terry Gross

Terry Gross

Host, NPR's Fresh Air
Combine an intelligent interviewer with a roster of guests that, according to the Chicago Tribune, would be prized by any talk-show host, and you're bound to get an interesting conversation. Fresh Airinterviews, though, are in a category by themselves, distinguished by the unique... Read More →
avatar for Jesse Salazar

Jesse Salazar

Vice President of Communications, Council on Foundations
Experienced in bipartisan political outreach and coalition building, Salazar previously served as vice president of Government Relations and Policy for the U.S. Hispanic Chamber of Commerce, the country’s largest Hispanic business association. While there, he helped organize the... Read More →


Thursday October 9, 2014 3:30pm - 4:30pm
Symphony Ballroom DoubleTree by Hilton Hotel Philadelphia Center City

5:00pm

Evening on Your Own

Thursday October 9, 2014 5:00pm - 9:00pm
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

10:00pm

Late Night Movie
Late Night Movie: Rocky - Sponsored by the American Film Institute

Thursday October 9, 2014 10:00pm - 11:30pm
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686
 
Friday, October 10
 

7:00am

Registration/Help Desk
Volunteers
TM

Tracy Mitchell

Williams Management Resources
TM

Tristan Mohabir

Editorial and Operations Officer, The Communications Network
New addition to The Communications Network - I'd love to meet you! Me in a haiku: Love trekking the globe Big-time tennis nut (VAMOS!) Man, reading is fun
CT

Chris Teed

Williams Management Resources

Friday October 10, 2014 7:00am - 12:45pm
Overture Foyer DoubleTree by Hilton Hotel Philadelphia Center City

7:30am

Breakfast
Friday October 10, 2014 7:30am - 8:45am
Overture Foyer DoubleTree by Hilton Hotel Philadelphia Center City

7:30am

Morning MeetUps
About Morning MeetUps: Informal, self-organized gatherings or small meetings hosted during the conference – click on the link to set one up and put out the word if you’d like to “learn something, do something, share something…”

Friday October 10, 2014 7:30am - 8:45am
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

8:30am

Mural Painting
Friday October 10, 2014 8:30am - 11:30am
Overture DoubleTree by Hilton Hotel Philadelphia Center City

8:45am

Break
Friday October 10, 2014 8:45am - 9:00am
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

9:00am

Keynote

Ben Smith, Editor, BUZZFEEDIntroduction by Marty McOmber, Managing Director, Communications, Casey Family Programs.


Speakers
avatar for Marty McOmber

Marty McOmber

Managing Director of Communications, Casey Family Programs
I am responsible for leading a dynamic team of strategic communications professionals to further the mission of a $2 billion foundation. Casey Family Programs is the nation's largest operating foundation focused soley on safely reducing the need for foster care and building hope... Read More →
avatar for Ben Smith

Ben Smith

Editor in Chief, BuzzFeed
Smith's first professional reporting job was doing the crime beat for The Indianapolis Star. He then moved to Latvia to take a position at The Baltic Times, and also began reporting for Wall Street Journal Europe (until 2001). Smith has also written for the New York Sun... Read More →


Friday October 10, 2014 9:00am - 10:00am
Symphony Ballroom DoubleTree by Hilton Hotel Philadelphia Center City

10:00am

Break
Friday October 10, 2014 10:00am - 10:15am
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

10:15am

Resource Revolution: Building a Home for Your Grantees’ Work

Our grantees are important. So is the technical assistance they receive. What if there was a way to move technical assistance online and allow for other grantees and individuals to help sustain the work and assistance for the foreseeable future? The W.K. Kellogg Foundation has taken a step in that direction with the Racial Equity Resource Guide, and in the process, built a knowledge hub as a home for our grantees’ work.


Speakers
avatar for Omar Hussain

Omar Hussain

Communications Analyst, W.K. Kellogg Foundation
Omar Hussain is a communications analyst at the W.K. Kellogg Foundation in Battle Creek, Michigan. In this role, he contributes toward increasing awareness and support for the foundation’s vision through a comprehensive strategic communications program. He is responsible for implementing... Read More →
avatar for Scott Robinson II

Scott Robinson II

Digital Communications Officer, W.K. Kellogg Foundation
Scott Robinson II is the digital communications officer at the W.K. Kellogg Foundation. In this role, he manages a wide range of integrated digital marketing and communications strategies supporting thedelivery of messages to the foundation’s priority audiences. He partners with... Read More →
avatar for Joanne Krell

Joanne Krell

Vice President for Communications, W.K. Kellogg Foundation
Multi-sector communications professional always learning about the foundation and philanthropic space. Vice chair of ComNet - so very happy to hear what you like and what you're not so wild about - how can this organization serve you better? Talk to me about communications strategy... Read More →
avatar for Kathy Reincke

Kathy Reincke

Communications Officer, W.K. Kellogg Foundation
Kathy Reincke is a communications officer for the W.K. Kellogg Foundation in Battle Creek, Michigan, reporting to the vice president of communications. In this role, she develops and leads internal and external strategic communications strategies for the foundation’s Healthy Kids... Read More →

Sponsors

Friday October 10, 2014 10:15am - 11:30am
Aria AB DoubleTree by Hilton Hotel Philadelphia Center City

10:15am

The Promise and Perils of Communicating in Times of Change

Change is coming. No matter what the change, a few things about change never change: It isn’t easy. It raises questions. It stirs speculation. Change can raise tensions and anxiety both inside and outside your organization. And it raises the stakes for every single communication activity. Yet, change also creates incredible opportunities for communications professionals.They can help new colleagues or programs launch well and position them for leadership. They can advance mission and increase impact. Through interactive case studies and by tapping the collective wisdom of the Communications Network, this session will build our shared understanding of guiding principles, effective practices, and pitfalls to avoid when communicating in times of change.


Speakers
avatar for Meredith Klein

Meredith Klein

Communications Officer, MacArthur Foundation
Meredith Klein is a Communications Officer in Public Affairs at the MacArthur Foundation. Most recently, she served as Assistant Director of Communications for the University of Chicago Medical Center and Biological Sciences, where she developed and executed strategic communications... Read More →
avatar for Stefan Lanfer

Stefan Lanfer

Director of Communications, Barr Foundation
Stefan leads communications at the Barr Foundation, one of the largest private in New England, with grantmaking focused on climate change, education, and arts and culture . Stefan is also a playwright.
avatar for Marc Moorghen

Marc Moorghen

Communications Director, Conrad N. Hilton Foundation
Marc Moorghen has led strategic communication efforts at the Conrad N. Hilton Foundation since 2010. In his role as communications director, he initiates and develops strategic planning to advance the organization's mission, objectives, and program priority areas. He facilitates the... Read More →

Sponsors

Friday October 10, 2014 10:15am - 11:30am
Assembly C

10:15am

The Revolution Will Not Be Televised: It Will Be Uploaded to YouTube

For foundations and nonprofits, the question is no longer “Should we be producing multimedia?” but “How do we?” Human Rights Watch and the Ford Foundation, winners of Webby Awards and a Peabody Award, share tips including how to collaborate with major media organizations, why you shouldn’t work with people who only work with nonprofits, and how to convince your president to cut loose…footloose.


Speakers
avatar for MacKenzie Fegan

MacKenzie Fegan

The Ford Foundation
Video producer. Baker. Candlestick maker. Formerly of GOOD Magazine, currently of the Ford Foundation.
avatar for Jessie Graham

Jessie Graham

Senior Multimedia Producer, Human Rights Watch
Jessie Graham is senior multimedia producer at Human Rights Watch. Previously, she reported for public radio shows including “All Things Considered, “Morning Edition” and “The World” from the Middle East, Africa and the US. She also taught radio reporting at the Columbia... Read More →
avatar for Ben Relles

Ben Relles

Head of Creative Strategy, YouTube
Ben Relles is Head of Creative Strategy at YouTube. In this role, Relles is responsible for helping content creators build their audience and develop their YouTube strategy. Prior to joining YouTube, he was Vice President of Programming at Next New Networks. Relles is the... Read More →

Sponsors

Friday October 10, 2014 10:15am - 11:30am
Assembly E

10:15am

This is Your Brain on “Nudge”: How We’re Applying Behavioral Economics to our Marketing and Communications Efforts

We all know the golden rule of communications–know your audience. But what about incorporating what makes people tick?  Whether you’re trying to get someone to donate, sign a pledge, or embrace a policy, the quirks of human irrationality are at play. Hear from the Ad Council, Booz Allen Hamilton, Bully Pulpit, and The Arthur M. Blank Family Foundation on how they’re applying behavioral science to communications. While there’s a lot of chatter on this topic, we will share practical tips and real world examples.


Speakers
TA

Tori Adams

Associate Director of Data Science, Big Data and Cloud Analytics Fusion Center
Dr. Adams has over 30 years experience leading challenging assignments for dozens of US Federal Agencies (including USAID, VHA, EPA, GSA, DOE, and DoD), Fortune 500 companies (including Unilever, Sony, and Lucent) and non-US governments. She is a leader in advanced data science, Big... Read More →
avatar for John Bare

John Bare

Vice President, The Arthur M. Blank Family Foundation
John joined The Artur M. Blank Family Foundation in 2004 and leads the work of the Atlanta Falcons Youth Foundation and the Family Foundation Speaker Series and provides communications and evaluation support across the Foundation.
avatar for Tony Foleno

Tony Foleno

Senior Vice President, Research, Ad Council
Tony Foleno is Senior Vice President for Research. In this role, he leads an array of qualitative and quantitative research studies. Tony takes an active role advising the strategic development of a number of Ad Council campaigns. Tony also oversees campaign evaluation research, designed... Read More →
avatar for Mark Skidmore

Mark Skidmore

Partner and Chief Strategist, Bully Pulpit Interactive
Hi I’m Mark Skidmore marketer, entrepreneur and startup adviser. I do what I do to solve problems and pay it forward. I spend my time working at the intersection of progressive politics, marketing + ad tech and corporate communications. I am currently Partner and Chief Strategist... Read More →

Sponsors

Friday October 10, 2014 10:15am - 11:30am
Concerto AB DoubleTree by Hilton Hotel Philadelphia Center City

10:15am

Who Cares About Your Foundation’s History?

Can we better shape the future by looking backwards? The Atlantic Philanthropies is a limited-life foundation that will complete grant-making by the end of 2016, and shut its doors shortly thereafter. Using oral history techniques, the foundation has committed to documenting the past to inform the future. In this session, renowned oral historians will talk about the importance of sharing, listening, and recording as we go so that future practitioners, activists, funders, and historians can hear first-hand from those on whose shoulders they now stand.  Participants, whether from limited-life or perpetual organizations, will be encouraged to think about how to preserve both the life and the lessons of their own organizations for future audiences.


Speakers
avatar for Katie Butterfield

Katie Butterfield

Communications Executive, The Atlantic Philanthropies
Communications Executive at The @Atlantic Philanthropies, NYC foodie, mom of two and wishful world traveler.
avatar for Dave Isay

Dave Isay

Founder & President, StoryCorps
avatar for Thaler Pekar

Thaler Pekar

Thaler Pekar & Partners
When Thaler looked through the 2-way glass into a focus group room during 10th grade Career Day, she thought, “Wow, you can actually learn why people do what they do!” That excitement led her to leave high school early and enroll in the S. I. Newhouse School of Public Communications... Read More →
avatar for Bruce Weindruch

Bruce Weindruch

Founder & CEO, The History Factory
Bruce Weindruch, Founder and CEO of The History Factory, revolutionized corporate America’s use of history. His unique background blending history and business has given him the expertise to help corporations use their organizational heritage to influence strategic business decisions. As... Read More →

Sponsors

Friday October 10, 2014 10:15am - 11:30am
Maestro AB DoubleTree by Hilton Hotel Philadelphia Center City

11:30am

Break
Friday October 10, 2014 11:30am - 11:45am
DoubleTree by Hilton Hotel Philadelphia Center City 237 South Broad Street, Philadelphia, Pennsylvania, 19107-5686

11:45am

Closing Remarks
Speakers
avatar for Sean Gibbons

Sean Gibbons

Executive Director, The Communications Network
I'm the new Executive Director of The Communications Network. I'm your host and I'm a communications geek. If I haven't met you yet, I'd like to, please say hello!


Friday October 10, 2014 11:45am - 12:45pm
Symphony Ballroom DoubleTree by Hilton Hotel Philadelphia Center City